Amy Brownstein is an experienced public relations executive and consultant to businesses, CEOs, and entertainers. In her seventeen years in the field, her long-and short-term public relations initiatives have produced lasting results in crafting images and generating buzz for clients.
Placements
Amy has placed clients in the business, lifestyle, and entertainment sections of publications including: New York Times, Wall Street Journal, Forbes, Fortune, Financial Times, New York Post, New York Daily News, Vogue, Harper's, Vanity Fair, Gotham, Allure, Women's Wear Daily, Fashion Wire Daily, King, Vibe, People, US Weekly, Hollywood Life, Interview, New York Times Magazine, and Glamour.
All placements have been feature articles on clients and their initiatives, or anchors feeding larger stories on themes and trends.
Philosophy
Amy's methodology involves having her team sitting down with each client to help refine a strategy and devise the best way to execute it. After speaking with her team, she develops a timeline and devises all PR initiatives that will make the campaign successful and effective. Each client gets a day-to-day publicist who works on the accounts in conjunction with the client on a daily basis in addition to the president, Amy Brownstein who works on big picture strategy and execution
Amy appreciates her hands on methodology to guarantee her clients personal attention that can be difficult to find at larger firms. Amy believes in comprehensive communication with clients in order to develop their images and work on the ways in which they want to be represented in the press. Her unique ability to think outside the box and her dedication to reaching her goals have produced exceptionally successful campaigns for her clients.
Corporate Background
Utilizing her background in advertising and branding, Amy has run successful PR campaigns for clients both prominent and lesser-known.
Before starting her own company, Amy served as head of PR for KPE, an entertainment Internet concern whose ventures include Beauty.com. By building this media's marketability, she boosted customer retention and trust. She also explored the company's clientele and the multitude of service-for-equity-businesses under its venture capital portfolio.
Amy was with the company through its second round of VC funding (28 million dollars), setting up announcements in numerous industry pubs such as Red Herring, Industry Standard, Wall Street Journal, and New York Times.
Amy also assisted in announcing KPE's growth to the international market when the company set up offices in London and Los Angeles. KPE arguably became the first entertainment Web concern to successfully develop all forms of Web-based entertainment.
While head of Shooting Gallery Films, Amy drafted a PR plan that supported integrating film, television, music, and Web production entities for the media. She also helped to develop a convergence plan that showcased Shooting Gallery and its executives in the press as the first movers in this field. She traveled to the Cannes Film Festival with the company in 2000 to announce the initiative and worked with the company until it was sold later that year; it eventually folded.
Entertainment
Amy's television clients have appeared on national programming including: Today, Good Morning America, Ellen DeGeneres, The View, Late Show with David Letterman, Rachael Ray, Late Night with Conan O' Brien, MSNBC, CNN, Larry King Live, Fox News Live, Fox and Friends, Jimmy Kimmel, Craig Kilbourn, E!, Extra, Access Hollywood, Entertainment Tonight, and Dan Abrams. She has also secured articles in Vogue, Vanity Fair, Us Weekly, O at Home, In Style, New York Times magazine, Newsweek, Time, New York Post, New York Daily News, Wall Street Journal, Financial Times, Page Six Magazine, Harpers Bazaar, Allure, Cosmopolitan, Elle, Lucky, In Touch, Life and Style, People and Entertainment Weekly to name a few.
She also served as a consultant and publicity executive for New Zealand Trade and Enterprise's screen production industry, a position she has held for three and half years. Together with New Zealand's government, Amy worked to change the country's perception and branding as just a place for agriculture, travel, and tourism to one of a thriving film industry bursting with innovation, talent and creativity.
Amy also worked with the New York Consulate to develop key messages and individual pitches, as well as build relationships with reporters and talent. As a liaison between the United States and New Zealand, Amy secured placements in business publications including Wall Street Journal (cover story) Forbes, New York Times (repeated hits), The Economist, Entertainment Weekly, Financial Times and more.
Summary
Amy is a dedicated publicist with passion who devises campaigns that work. Her success in the PR industry proves that a client does not require a large company or even a traditional company in order to achieve recognition. In fact, Amy's personal attention and devotion to her clients teamed with her creative ways of selling a client are what makes her campaigns so successful. Through hard work, dedication, and imagination, Amy delivers enduring and amazing results.
